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The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?
In this step-by-step guide, you'll learn...
- How to Build the Business Case for Content Marketing
- How to Find the Budget to Establish a New Content Marketing Program
- How to Measure Content Marketing Success in Business Terms
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How to Reuse "Wasted" Content to Increase Your Returns
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How to Get an ROI From Your Content and Drive Qualified Leads/Buyers To Your Business
-
And more!
Did You Know...?
Unused and wasted content is costing B2B marketers alone a whopping $50 BILLION per year. See how you can AVOID throwing money away and instead focus on how your stories (and your employee stories) can drive leads and sales to your business's bottom line.
See What Others Are Saying About This Book...
(and Why It's Rated 4.7 out of 5 Stars on Amazon)
"Easy to read and excellent calculation examples"
"Michael and Liz do an outstanding job of laying down the foundation upon which to build and measure a successful content marketing strategy. You will enjoy this easy to read book and begin executing against the recommendations they outline."
Dan Nasharr
"Actionable and realistic"
"Loved that this book provided equations and approaches any content marketing program can use. It’s not just theory or a plug for labor-intensive research efforts."
Kyle Schaible
"A Rare Gem - Marketing with Actual Numbers"
"I can't think of a comparable offering - even books devoted entirely to KPIs and marketing metrics - that actually have numbers and calculations on each page. If you want to truly learn how to compute the ROI on your content marketing, this should be your first stop. Frankly, even if you're not a math guy, the authors take you through each calculation step by step - and even if you're not going to be the person doing the calculations at your firm, it's still, I think, of tremendous use to understand the factors and drivers that underlie a particular metric."
Matt Bergman
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